For those of us who are frequent Amazon.com shoppers, Prime Membership has been a great benefit. For $79 per year, you got free two-day shipping on most purchases (except ones sent directly from third-party partners who aren’t on board with Prime shipping). So many of us use Amazon Prime free shipping that it was a major contributor to the UPS shipping problems last holiday season (see “Recovering from the Crisis of Missed Holiday Deliveries”).
I, personally, love it! I know that I can get my purchases in two days, and I don’t incur additional costs over the price of the items I’ve bought. And, with Amazon now charging sales tax on some items, this savings is even more welcome.
But now Amazon has announced that the Prime Membership fee will be raised to $99 per year. For me, that probably is still a good deal since I do my online shopping on Amazon whenever possible—primarily because of the Prime benefits. Indeed, when searching for products, I usually start by filtering by “eligible for Prime shipping” and only remove that filter if I can’t find what I want from the available items.