As I was holiday shopping on Amazon.com this year, I discovered items that I had put in my wish list over the last several years. Some of these are big ticket items that I’m not yet ready to purchase, but want to remember. But others were things I wanted, but was in too much of a hurry or was feeling too poor to order on the spot. And then I promptly forgot about them. I have since sent out invitations to view my wish list to select friends and family members, but, in each case, I had to send a separate email to each person telling them to whom I had sent the list (they all know each other) so that the gifts wouldn’t be duplicated.
Amazon—and many other etailers—do a good job with wish lists. Looking back at the capabilities, I saw a lot of flexibility. I can create multiple wish lists, give each item a priority, and add comments. But what I really wanted to do was to be able to send out specific items to specific recipients—I’d rather get the frying pans from my brother and the negligee from a girlfriend. I could have set up separate lists, but that was such a bother.
And then I started wondering why Amazon hadn’t ever “pinged” me about the things I wished for. It seems to me that a wish list is a great marketing vehicle for Amazon and a terrific reminder about things I might list to get for the holidays.
This started me on the road to my article this week, “ All I Want for the Holidays: A Wish List to My Favorite Retailers and Etailers.” I started daydreaming about how these merchants could help me give and receive the perfect gifts this season…and make money in the process!