Only a few years into its existence, the entire online coupon business is struggling. Over 800 daily deal companies closed their doors in the last two years. I turned my focus this week to coming up with strategies and enhancements to daily deal sites, and offers that might renew the excitement consumers felt when these deals first started showing up. Some of the main ideas include:
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More personalization of offers
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Wish list fulfillment
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More information on merchants
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Flexibility of offer details
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Longer window before offers expire
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Allow merchants to “own” the relationship with the customers
