- Social shopping with family members and friends.
- Shared online shopping using tablets that get passed around to show each other things they’re interested in.
- Earlier retail openings on Thanksgiving evening.
- In-store group shopping with someone as the smartphone guru, responsible for price checking, while other family members use their phones for logistics and coordination.
- Solo Cyber Monday shopping focused on getting the best deals.
- Online retailers offering waves of deals throughout the long weekend to encourage shoppers to visit their sites often.
- Bricks and mortar retailers willing to match prices from price comparison tools.
So, did you follow the trends? If you’re like me, you will be getting very chummy with the UPS delivery person over the next few weeks as I revel in my online shopping deals.
Shopping Smarter with Mobile Devices Changes the Face of Holiday Shopping
Mobile Makes Its Mark on Thanksgiving, Black Friday, and Cyber Monday Sales in 2012
By Patricia B. Seybold, CEO and Sr. Consultant, Patricia Seybold Group, November 29, 2012
How does consumers’ use of mobile devices change the way they shop? The detailed shopping statistics from the five-day kick-off of the 2012 holiday shopping season gives us some clues. “Couch Commerce” was popular on Thanksgiving, as friends and family passed computer tablets around. Price comparisons on mobile apps helped in-store shoppers find the best deals. On Cyber Monday, power shoppers used laptops and tablets more than phones to grab deals.