I always
assumed that the Groupon offers I was sent every day were based on
location: these were the offers for my neighborhood. But I was
surprised, and pleased, to see that Groupon is using a recommendations
engine to determine offers I would find appealing. The primary daily
deal in my in box now includes a statement saying, “Suggested for you
because you purchased XXX.” (See illustration.)
I am,
however, confused. The offer below is for a Tex Mex restaurant, whereas
the recommendation is based on my purchase of a deal for an upscale
Italian restaurant in a different town.
By coincidence, the new deal is for a restaurant down the street from me that I quite enjoy. However, I don’t really follow the logic of the recommendation criteria.
Nevertheless, bravo to Groupon for showing customers why it is highlighting specific offers.
Comments