Over the past decade, our Customer Co-Design consulting practice has expanded to creating and facilitating Customer Advisory Boards. Our clients are primarily large B2B organizations who embrace the customer-empowered approach to CABs in which customers’ issues and priorities are the focal point for the meetings, rather than inviting customers to be wined and dined and subjected to endless marketing hype.
- Network with Peers
- Get Insights from My Peers about Specific Issues that Are on My Radar
- Solve a Thorny Problem
- Validate Our Roadmap
- Be Taken Seriously; Make a Difference
- Get Best Practices and See How We Compare to Others
- Build Strong Relationships with My Supplier’s Top Execs and Subject Matter Experts
How well does your CAB (or plans for a CAB) stack up?Creating Customer Advisory Boards that Your Customers Will Love!
How to Design a Successful “Outside In” CAB Program for Your Customers and Top Executives
By Patricia B. Seybold, CEO and Senior Consultant, Patricia Seybold Group, October 25, 2012