• What is Total CX?
    Nothing is more fun than swapping horror stories about bad (or good, or weird) customer experiences you’ve had. And TotalCX is a place where you can do just that. However, it isn’t just a place for stories—it’s also a place to figure out how the customer experience should have been…what exactly went wrong…how to best improve it…and what lessons can we learn from it.

Become a Fan

« Preferred Customer Programs--Make Me Feel Special For being Your Customer | Main | Fostering True Loyalty »



TrackBack URL for this entry:

Listed below are links to weblogs that reference Why Rewards Programs Don’t Really Foster Loyalty:


Patricia Seybold Group Web Site