Like our customer service updates, the ecommerce update examines the ecommerce market and the customer growth, product activity, and company performance of the leading ecommerce platform suppliers. The leaders are (alphabetically) ATG, Demandware, Elastic Path, hybris, IBM, and Venda. It’s a diverse set of companies with a diverse set of ecommerce platform offerings. There are some similarities. For example, both Elastic Path and hybris offer platforms designed for heavy customization and deep integration. Coincidentally, both also make great use of open source components, and both offer on-premise and hosted deployment. Demandware and Venda are also similar. Both target retailers with a hundred million or so in online revenue. Both offer hosted multi-tenant deployments. The platforms are reasonably similar in functionality, too. ATG and IBM are the graybeards of the space. Both have offered ecommerce platforms since the mid-1990s.
Come to think of it, I’m a graybeard, too. My first product reviews of ATG Dynamo Commerce and IBM Net.Commerce were published in 1996 and 1997. Yikes! That makes me an analyst and an historian.
2009 was a very good year for ecommerce and for all these suppliers across all three dimensions of customer growth, product activity, and company performance. Get the details in the report.On the topic of those details, I am so appreciative of the ecommerce suppliers’ willingness to share sensitive data about customer growth and company performance. The publicly held suppliers, ATG and IBM, don’t disclose this level of information in their regulatory filings. The privately held suppliers don’t typically disclose any of it. Perhaps all of them wanted to “strut their stuff” after a very good year. Whatever the reason, thanks to all of them. We now have a benchmark to help calibrate ecommerce performance in the future.
Enjoy the report!