If you are an online or multi-channel retailer in search of a good, state-of-the-art recommendation solution, you should consider PredictiveIntent’s Personal Merchant. Your prospects and customers will receive targeted, personalized recommendations on your web site, on Facebook, via email, and on their mobile devices. These personalized recommendations are based on their behavior across channels and visits. The recommendations are personalized in terms of images, navigation, search results, and content selection.
The fact that this solution includes personalized search along with recommendations makes PredictiveIntent attractive to companies seeking both. Only a handful of vendors in the recommendation space also offer a search solution, including Adobe, Baynote, Locayta, and Peerius.
PredictiveIntent’s founders, Neil Hamilton and Stuart Swift, have deep mobile roots. So the solution is designed natively to deliver recommendations to mobile devices.
The company does not offer separate email and mobile products: these capabilities are embedded in the core product. Cross-channel customer profiles further enhance the value of PredictiveIntent’s algorithms in the mobile channel.
Results. The company reports that its recommendation solutions positively impact 27 percent of its clients’ revenues. On average, 14 percent of clients’ revenue comes directly from customers clicking on recommendations shown to them.
Speed of Implementa
tion. The typical timefr
ame for a launch is less than three weeks.
Lets Your Customers Opt Out of Behavioral Tracking. According to Sue Aldrich, “PredictiveIntent has the only recommendation solution we’ve yet seen that allows customers (end-users, visitors) to opt-out of behavioral tracking and have their behavior deleted. Social data is collected and used when visitors have logged in to Facebook. These two features increase the likelihood that PredictiveIntent’s clients will be in compliance with the emerging ‘cookie laws,’ which require user permission before placing a cookie and collecting user information. PredictiveIntent’s blog post, “Cookie Law Solutions” provides an excellent review of cookie laws and compliance.”
PredictiveIntent Recommendations Evaluation
PersonalMerchant’s Strong Architecture and Industry Focus Deliver Revenue for Retailers
By Susan E. Aldrich, Sr. VP and Sr. Consultant, Patricia Seybold Group, May 17, 2012
