Last week, we published the sixth evaluation of a recommendation engine, product, or service. You can use these engines to improve both the sales effectiveness and the personalized relevance of the offers you make to customers who visit your Web site, and/or with whom you interact via email. Many of these offerings, like Certona's Resonance, are SaaS offerings. So they're low overhead and easy to integrate. You see results quickly.
Susan Aldrich has evaluated Avail, Baynote, Loomia, Omniture (from Adobe), RichRelevance, and, last week, she provides an in-depth evaluation of Certona’s Resonance. All of these evaluations are compared against Sue’s Recommendation Engine Evaluation Framework—a framework you can use to do your own evaluations.
You'll find the Resonance Recommendations service running on over 250 Web sites, including Guess, Lillian Vernon, Personal Creations, Petco, Redcats USA, and Staples.
Certona Resonance Recommendations
Automated Optimization Balanced with Granular Control
By Susan E. Aldrich, Sr. VP and Sr. Consultant, September 30, 2010