Whether you are responsible for customer experience, online strategy, mobile strategy, marketing, or another customer-impacting part of your organization, you're no doubt aware of some of the ways in which recommendation technology is used to personalize content and offers. There are many suppliers of recommendation solutions to choose from. Susan Aldrich has written detailed reviews of many of these offerings. She follows the top North American and European players in this growing market.
The best way we've found to provide an overview of who’s doing what in a highly competitive marketspace is to provide periodic snapshots of all of the players in the form of a market recap. Who are the key players? What industries do they serve? Who are their customers? What capabilities do they offer? How are they doing? What strategic changes have them made recently? Here's our 2011 Recap covering eight of the top players in this space:
- Adobe
- Avail
- Baynote
- iGoDigital
- Locayta
- MyBuys
- PredictiveIntent
- Strands
What's particularly interesting about all of these players is that their software is typically sold as a service you can integrate into your systems relatively quickly. The results are usually quick, easy to see, and easy to measure, typically resulting in a triple-digit uplift in conversion rates within a few weeks.
Recommendation Solution Market Recap: 1Q2011
Mobile, UI, and Algorithm Enhancements Lead the Product News
By Susan E. Aldrich, Senior VP, and Charles R. Plaisted, Contributing Editor, August 4, 2011
