How Do You Find the Best Blogs to Curate?

By Susan McKittrick

How does a marketer capitalize on all the terrific content created by bloggers? Curation provides an answer. Still the task is daunting unless the marketer has the subject matter expertise to identify top bloggers and the technology support to eliminate manual aggregation, filtering, and distribution of content. Now there is an out-of-the-box solution called Aggregage. Aggregage handles it all, from finding the curators to filtering and displaying the finished content, in exchange for sponsorship dollars. Check out this new kind of publishing to see if it fits your content marketing strategy.

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Capitalizing on Social Media Channels to Draw Audiences in Specific Business Niches
Aggregage Uses Content Curation in an Online Advertising Business Model
By Susan McKittrick, Analyst and Sr. Consultant, Patricia Seybold Group, April 7, 2011