As a Senior Consultant with over 25 years of consulting experience, Mitch Kramer currently focuses on customer relationship management technology, architecture, and analytic applications as well as the computing infrastructure and information technologies that support this customer-centric domain. Kramer applies his experience and expertise to help customers evaluate, compare, and select CRM products and develop approaches toward successful implementation. Product vendors continue to leverage Kramer’s skills and insights to develop product requirements, to better understand the competitive environment, and to assist in planning and delivering marketing programs.
Kramer draws on his extensive primary and secondary market research in the architecture, design, evaluation and selection of enterprise-wide distributed computing infrastructures. In consulting engagements, Kramer often uses the technology frameworks he’s developed with corporate IT organizations to help them with architecture and product selection decisions. He frequently works with companies to help them determine product requirements, market and product positioning, competitive analysis, and customer satisfaction. Kramer has successfully managed company launches, product introductions, and business and product repositioning. He has also developed and documented business plans for raising capital and for mergers and acquisitions.
As a Senior Analyst in the group’s research and advisory services, his current research is focused on CRM architecture and analytics. Kramer has published in-depth reports on electronic commerce servers and platforms; relational, object/relational, and object databases; application development tools and Web-based business intelligence tools. Kramer is expert at creating frameworks on which to analyze and evaluate technologies and compare products that implement those technologies. These frameworks are the basis for evaluation models that can shorten the time and effort to select products. Kramer has written numerous white papers and case studies on a wide range of business and technology topics most recently including B2B electronic commerce, electronic commerce implementation for small and mid-sized businesses, and the benefits of analytical applications in CRM. Kramer is also frequently called upon to be a featured speaker at industry conferences and he is frequently quoted in the information technology press.
Prior to joining the Patricia Seybold Group, Kramer has worked as an independent industry analyst. Prior to that, he has held management, engineering, marketing, sales, and support positions for firms ranging from integration technology startups to a 15-year stint at IBM.
- The Patricia Seybold Group, Inc., 1991 to present
- BS Industrial Engineering, Rutgers University, New Jersey
- MS Computer Science, Rutgers University, New Jersey