Over the last 10 years, marketing technologies have dramatically changed the processes, skills, and metrics that businesses use to build awareness and influence customers’ decisions to purchase. Marketers continue to adapt to take advantage of new capabilities that change the ways customers buy. The payoff from these changes has been huge for many businesses—well worth the investment of time and resources.
Nevertheless, some marketing processes have changed very little. One of those in particular, the identification and placement of company experts in speaking engagements, continues to be handled manually by most companies. As a result, opportunities are missed and marketers waste a lot of time.
Speakerfile provides a platform for maintaining up-to-date rich-media content about internal experts and for promoting those experts’ accomplishments on the web. For a low annual fee, marketers can take advantage of Speakerfile’s content management and search engine optimization capabilities to make their experts more visible to event planners, reporters, and others seeking specialized expertise. For those seeking experts, the robust profiles—which include videos and details on past speeches as well as location, fees, and speaking style and preferences—enable substantive pre-qualification before contacting the expert or expert’s handler.
It’s refreshing to see solutions that do simple things simply—especially one like Speakerfile that comes with a strong cost justification.
Expert Visibility Platform
A “Speakers’ Bureau in a Box”
By Susan McKittrick, Analyst and Senior Consultant, Patricia Seybold Group, January 10, 2013