By Sue Aldrich
About a quarter of Adobe’s revenues ($1 billion out of $4 billion) come from its digital marketing solutions. Adobe’s Digital Marketing Suite provides digital marketers with multi-channel, cross-lifecycle marketing and customer experience management tools. The chances are that if you’ve been on the Web or if you’ve used a mobile app today, you’ve already received one or more Adobe-based personalized recommendations.
Adobe’s Digital Media Strategy
Adobe’s digital media strategy helps content creators develop and deliver rich content to run on any digital device. As part of that strategy, Adobe has shifted away from Flash and embraced HTML5 and launched the Adobe Creative Cloud for SaaS-provisioning of all the relevant tools that digital designers and developers need, as well as project rooms for sharing work in progress.
Adobe’s Digital Marketing Strategy
Adobe’s digital marketing strategy helps marketers maximize the impact of their digital experiences across devices and media types throughout the entire customer lifecycle. Key to that strategy are the rich tools that Adobe now has for tracking and monitoring customer experience across devices, and for delivery of personalized actionable content, e.g., recommendations to users when and where they will most value them.
This week, Sue Aldrich provides an in-depth review of two of Adobe’s strategic solutions for delivering personalized recommendations: Adobe Recommendations and AdobeTest&Target.