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    « An Innovative Approach to Providing Customer Service | Main | Best Practices in Customer Support: What’s Under the Hood? »

    01/13/2011

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    Pawan Deshpande

    As you noted there are a litany of tools that provide content curation solutions. I caution your readers though to be careful when considering these options, as not all solutions are created equal. There is of course a flip side. When done clumsily, content curation can alienate an audience and damage a company's reputation. Unique introductions and conclusions can help brands put their stamp on curated content.

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