What do these companies and their Web sites have in common?
• Aeroplan
http://www.aeroplan.com/mrch
http://www.noelleeming.co.nz/
• Comcast
• Comark
http://www.bootlegger.com
• Cort
• Garmin
• Jaguar
• Netshoes
http://www.shopcruzeiro.com.br
http://www.fascar.com.br
http://www.promo.netshoes.com.br
• OTE
• Vancouver 2010 Winter Olympics
http://www.vancouver2010.com/store-us
• Symantec
They all use ElasticPath Commerce as their ecommerce platform. These
companies chose to build their ecommerce sites on Elastic Path
Commerce, leveraging its packaged functionality and open source
components but customizing its facilities to address specialized
requirements. ElasticPath is available in on-premise, hosted
single-tenant, our outsourced deployment options. The best fit for this
offering would be organizations that want to do customization and
integration and are comfortable with Java and open source development,
yet are happy to have business users configure and manage
merchandising, assisted service, and personalization.
The packaged functionality includes a nice administration and
configuration toolset called Commerce Manager (CM). It’s easy to learn
and easy to use. Administrators use it to configure Elastic Path
Commerce software and administrators and merchandisers use it to create
and manage just about every ecommerce resource—customer accounts,
products, and promotions for example. CSRs use the tool to perform a
wide range of assisted customer service activities. The Commerce
Manager tool reduces the role that developers have to play in deploying
and maintaining an Elastic Path Commerce store. It allows developers to
focus on customizing ecommerce services and integrating external
applications.
We found the packaged assisted service capabilities to be quite comprehensive: CSRs can edit orders, split orders, handle returns processing, place orders on hold, remove holds from orders, among other things. Other features worth mentioning:
Elastic Path’s Dynamic Content allows personalization of content and offers based on business rules. On the surface, personalization takes the typical rules-based content targeting approach to personalization that other ecommerce solutions offer, but Elastic Path’s Dynamic Content is easier to use and more flexible and more powerful than other personalization systems that we’ve evaluated.
Merchandising features are reasonably robust, including:
• Product Bundles which allow merchandisers to combine several Products in a single Product offered for one price.
• Price Lists which separate pricing data from product data and allow merchandisers to offer different prices to different customers using pricing rules.
The biggest missing capabilities? There’s currently no support for
customer segmentation. While you can target offers based on gender, age
and search terms, there’s no way to create reusable customer segments.
