Integrated Services for Social Media Management, Monitoring, and Moderation
By Matthew Lees
We all — both as individuals and as organizations — are still figuring out how to deal with social media…how to use it effectively both personally and professionally (without letting it become too much of a time sink), how to make it work hand-in-hand with the other things we do, how to know when there's something we should know about going on, how to know when just to listen and when (and how) to jump in, and how understand and (ideally) measure its effects.
To help with all this, a cottage industry has sprung up around social media management, monitoring, and moderation. It's part content management, part market research, and part CRM, but it's all about (1) helping organizations get a handle on what's happening throughout the social Web and (2) make it easier for them to deal with it.
The Social Web = social sites and networks throughout the Internet where your customers, prospective customers, users, subscribers, and others are = blogs + Twitter + Facebook + YouTube + MySpace + Technorati + Delicious + LinkedIn + …