I just read nice post by Lauren Carlson at the Software Advice Blog outlining business successes of social media programs. The examples are culled from existing case studies developed by the businesses in question (and their technology providers’ marketing teams), but the write-up is sound, and certainly timely.
It’s called "Social CRM, FTW!: How Real Companies Are Going Social and Winning."
The examples are chosen well, as they span a variety of industries -- computer software, high-tech hardware, financial services, and academia -- illustrating that whatever your situation, there’s a social approach that can work and deliver results that positively impact your organization.
A lot of my focus is on the technologies that power online communities and social media programs, so it was good to see that the cases also cover a range of vendors, including Jive Software, Lithium Technologies, Salesforce.com, Radian6, and Yammer. Each vendor brings something different to the table, depending on the sponsoring organization's business needs and goals.
Regardless of where you stand on the accuracy or utility of the term “Social CRM” (or SCRM) -- or whether you even have an opinion at all -- Carlson's post presents a well-rounded collection of examples of social programs and technologies used to advance business goals. If you’re new to this space, and/or if you’re looking to justify budget or resources, it’s well worth a read.
(I must admit I didn't know what "FTW" stood for, but I do like it. You'll need to read the post to find out.)